Creative Lab

The Creative Lab training course brings together 28 young and experienced creative entrepreneurs from the following field of Cultural Creative Industries (CCIs): advertising, architecture, design, fashion, film, music, performing arts, crafts, publishing, software, toys, games, R&D, television and radio from Germany, Greece, Italy, the Netherlands, Poland, Serbia, Slovenia, Spain and the United Kingdom.

The Creative Lab TC aims at an exchange of experiences and best practices in the field of CCIs. Along the way participants will engage with a series of tools, exercises, assignments and challenges that will help them develop their skills and ideas.

Moreover, this course aspires to assist in developing a range of inter-personal and practical enterprise skills to help one spot and profit from opportunity. Through a series of workshops, participants will learn how to focus, create a vision, negotiate a freelance commission, construct different types of networks, understand essential legal aspects such as Intellectual Property and thus, help them achieve their goals. Learning about these topics will assist one in pursuing an entrepreneurial outlook which can inspire a new sense of direction. The course includes sessions on Idea Generation, Publicity Stunts, Innovation, Trend Forecasting, Crowdfunding, Presentation and creating an inspired Sales Pitch.

Through this course, one will develop entrepreneurial skills such as:

  • Creative thinking
  • Connected learning
  • Planning
  • Communication
  • Presentation
  • Reflective thinking

Topics explored in the session taking place in Dresden and in Berlin include:

  • Pitching
  • Competence Mapping
  • Identity Analysis
  • Legal structures and registering one’s business (legal, accounting & tax)
  • Market research
  • SWOT analysis
  • Business Plan Canvas
  • Sources of finance for one’s business
  • Mind mapping
  • Backcasting
  • Stakeholder Mapping
  • Strategy Cubes
  • Networking
  • Crisis Management
  • Technology Roadmap
  • Co-work spaces, hubs, co-work offices, and café culture working

One will also have the opportunity to visit creative businesses in Dresden and in Berlin.

1. Training: Dresden/Berlin

29/03 – 06/04/2016

7 working days + 2 travel days

Number of participants/country: 2 to 3


How to define a business idea: Values & Mission

- Trends

- Naming and Branding

- Networking

- Designing a business model

- Successful stories & examples of:

  1. innovative businesses that solve social problems
  2. creative and co-working spaces based in former abandoned buildings
  3. cross-sectoral cooperation.


2.Training: Thessaloniki

24/06 – 01/07/2016

6 working days + 2 travel days

Number of participants/country: 2 to 3


  • Marketing Research and Strategy
  • Design Thinking
  • Customer Development and Management
  • Communication with partners and establishing an international network
  • Using Social & Traditional Media
  • Product and Service Development


  • Workshops
  • Presentations
  • Teambuilding activities
  • Group work
  • Study-visits to creative incubators and businesses in Dresden, Berlin and Thessaloniki
  • Reflection meetings
  • Evaluation and round-table discussions
  • Exchange of best practices
  • Networking


  • Creating a platform of experiences, best practices and knowledge of entrepreneurial and social innovation activities
  • Understanding the structural differences between Dresden, Berlin and Thessaloniki concerning the environment for startup ventures
  • Developing entrepreneurial attitude and practical skills
  • Fostering intercultural and interdisciplinary cooperation
  • Developing an international network of creative entrepreneurs

3. Training: Dresden

13/10 – 16/10/2016

3 working days + 1 travel day

Number of participants/country: 2

  • Fundraising and pitching
  • Creating an international network
  • Final presentation of the results of the work
  • Evaluation of the meeting

 Main topics:

  • Entrepreneurship
  • Creative Economy & CCIs
  • Social innovation
  • Urban development
  • Cross-sectoral cooperation

Eligible participants:

  • Being a young creative entrepreneur
  • Being a member of a creative hub
  • Having developed a start-up
  • Being involved in a CCIs project
  • Over 23 years old

Myrto-Helena Pertsinidi
Project Coordinator
Tel.: +49 351 8104766

This project has been co-funded by the Erasmus+ Programme of the European Union.